The Viking Capital

About Us

From Two Brothers with a Clear Mission, to 25 Years of Excellence and Customer Satisfaction in Pool Financing.

Two brothers, Greg and Bill Powell, joined forces in 1999 to fill a need in the swimming pool industry: A one-stop-shop for desirable pool financing options which eliminated the hassle for both the customer and their builder.

At the time, pool financing was offered primarily as secured loans and took a lot of time and know-how to arrange financing for a pool buyer. The time and effort required by a pool builder to help their customer find a great loan and manage the loan process was too much. Viking Capital provided them and their customers a far better option. Viking Capital, Inc. was established in 1999 and in less than a year, they hired their first employee and opened an office on Caledonia Street in Sausalito, California.

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Viking Capital Today

Swimming Pool financing has changed significantly since our company’s inception, but Viking Capital’s core values and mission have not. Today, Viking Capital acts in the capacity of consultant, working with lenders to pair pool buyers nationwide with the best swimming pool financing options. We are proud to partner with the best pool builders in the nation to offer their customers great loans and service and appreciate our long history of referral business.

Bill has retired but Greg Powell continues to lead the Viking Capital family (including a few more Powells) as President. Viking Capital, Inc. is now headquartered in Ponte Vedra Beach, Florida, though our team members now span out all the way from the East Coast to the West Coast.

Thank you for taking the time to learn more about us. If you have questions or feedback for us, please email us at info@poolloan.net.

Our Mission

“We strive to enable pool builders to offer affordable and obtainable financing options to their customers without the hassle, cost, and challenges that can arise.”

Our Team

Our team of highly-seasoned industry professionals is available to answer all your financing questions!

profile pic of staff member Greg Powell

Greg Powell


Greg has been in the home improvement and finance arena for over 30 years. He began in marketing for Sears Home Improvements and then transitioned to finance in 1994 when he started at Green Tree Financial. Green Tree eventually became General Electric and after five years as G.E.’s top producer, he left in 1999 to start Viking Capital. He’s proud to lead the finest finance company in America and his incredible team that always outperforms the competition.

profile pic of staff member Kevin McCall​

Kevin McCall​

Director of Operations​

As the Director of Operations at Viking Capital, Kevin brings over 20 years of managerial experience, marked by an unwavering passion for elevating customer service standards. With an uncompromising commitment to success and a bold vision for the future, he is dedicated to steering Viking Capital toward unparalleled heights of achievement in the dynamic landscape of home renovation loans. Together, we will redefine possibilities and set new benchmarks of excellence in our industry.

profile pic of staff member Amy Woodward

Amy Woodward

Processing Manager

Amy has been a processor with Viking Capital for almost 4 years and became the Processing Manager in January 2024. She has an extensive 20-year background in banking and finance and is a graduate of Maryland Banking School. When she isn't being our MVP processor, she loves going to the beach and being with her family.

profile pic of staff member Sarah Bess

Sarah Bess

Director of Business Development​

Sarah has been with Viking Capital since 2022 and has 9 years’ experience specifically in swimming pool and home improvement financing. She leads our business development division, and her team of 4 account managers strive to provide all our contractor partners with excellent service and communication.

profile pic of staff member Olivia Powell

Olivia Powell

Director of Marketing​

Olivia has been with Viking Capital since graduating from Florida State University in 2020. She has been in Business Development for 4 years until recently becoming the new Director of Marketing. She loves getting to be creative and work closely with the rest of the team. Residing in San Diego, she is our western-most staff member, and she greatly enjoys taking your calls while walking on the beach.

Our Senior Loan Consultants

Alan Breecker

Alan has been in the financial sector for over 26 years, in work ranging from secured mortgage products to unsecured pool and home improvement lending. Alan spent six years at HFS before starting at Viking Capital in January 2023 and continues to follow the changing trends in the unsecured space on a daily basis.

Ed Demonte

Ed has been in the financial sector for over 20 years. His extensive mortgage and business finance experience contribute to his success as a Senior Loan Consultant at Viking Capital. He strives to get his clients the very best loan and help them achieve their dream backyards.

Robert Friedman

Robert has been a Senior Loan Officer at Viking Capital for over 8 years now. He has navigated many industry changes and trends within the company during this time. While he loves the beach and golf that the Florida headquarters offer, he remains focused on supporting his customers with his years of industry experience.

Jay Hutchins

Jay has been on the sales team at Viking Capital since January 2023 and has 8 years of experience specifically in swimming pool and home improvement financing. He looks forward every day to making his customers' dreams a reality.

David Clark

David was with Viking Capital at its inception in 1999. He has worked in the mortgage and lending industry for 25 years and has remained dedicated to providing customers with the best service and loans.

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The Stand Outs

Why Choose Viking Capital?

Our Service

Every team member has the determination and know-how to provide you with a 5-Star worthy experience. You'll feel like the valued customer you are.

Our Technology

We have invested in state-of-the-art technology to keep your information secure and to make our process as efficient as possible.

Our Loan Options

We partner with a network of lenders so you have access to multiple loan options. We fit you with the best loan for your needs and qualifications.

Our Values

We strive to be a trusted employer, business partner and service provider and to conduct business with transparency, integrity and fairness.

Be Informed

Frequently Asked Questions

Your loan consultant is your go-to person for additional information.

Established in 1999, Viking Capital is a family-owned business proudly helping homeowners invest in their homes to improve their quality of life. Viking Capital acts in the capacity of “consultant”, working with lenders to pair homeowners nationwide with the most desirable swimming pool/home improvement financing options available. Once your application is submitted, one of our loan consultants will help you select the best loan for your needs and qualifications.
Unlike an unsecured personal loan that can be used for any purpose, swimming pool loans are designed specifically for financing major home remodels, renovations, swimming pools and the like. They are usually for projects exceeding $25,000 and offer desirable rates and extended loan terms (up to 20 years) so borrowers will have affordable monthly payments. These loans do not require property as loan collateral. Instead, the lenders look at a borrower’s ability to pay (income and debt) and creditworthiness (credit scores).
In some cases, a loan approval and disbursement of funds can occur in one day – even the same day! However, some loans require documentation from the borrower as proof of eligibility. So as the borrower, you can impact the process timeline. Be assured, Viking Capital has a great processing team who works with each borrower and lender to expedite the loan process.
Not Sure How Much You Need To Borrow?

Yes. We can start the loan process even if you are unsure of your project cost. You can estimate the cost or provide us the amount you have budgeted for your project. Your Viking Capital representative will advise you on your loan options, including the monthly payment amount you can expect to pay with your estimated loan amount.

Your monthly loan payment is dependent on the following: Credit profile, term, and loan amount. Check out our Loan Calculator page to figure out what your monthly payment might be.

Rates are dependent on the individual applicant’s credit profile. We offer terms up to 20 years. Your Viking Capital Loan Consultant will go over all rates and terms with you up front.
Loan terms, including fees, vary and change frequently. It’s important to consider all loan terms when comparing loans, including rate, term, loan amount and fees, if applicable. Your Viking Capital representative will disclose all terms for comparison and so you can make an informed decision. For more information, see our blog post about fees.

Simply apply online to receive your free loan consultation within 1-2 business days. We only do a soft credit pull, so it does not hurt your credit. There’s no obligation to move forward.

How Much Would You Like To Borrow?